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Mementum Lab

If you drive the culture, you deserve the value.

What’s NEW

Mementum Lab is proud to annonce 

 its partnership with Epic Games, bringing Tung Tung Sahur into Fortnite as an official in-game skin. 

MEME CREATORS

The internet created a new generation of artists.

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Internet culture is creating the next generation of global IP through internet-native creators:
We're building the infrastructure behind it.
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We believe the future of entertainment belongs to memes creators, not because they have the biggest studios or the largest budgets, but because they create the characters, worlds and stories that millions of people choose to make their own.
Our role is simple: to transform viral culture into lasting franchises while connecting creators, communities and global brands through a fair, sustainable ecosystem where everyone shares in the value they create.
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LICENSES & COLLABS

INTELLECTUAL PROPERTY

MEMENTUM LAB BRANDS

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TUNG TUNG SAHUR
 

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Chimpanzini Bananini
 

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Garamararam
 

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Capuccino assassino
 

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brr brr Patapim
 

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Tim Cheese
 

AND 60+ OTHERS

CURRENTLY WORKING WITH US

ARTISTS CREATORS

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@Noxaasht
1.6 million followers
Brainrot Creator

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@Ofuscabreno
155.6 K followers
Brainrot Creator

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@galabool_68
456.6 K followers
Brainrot Creator

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We collaborate with some of the world’s leading video game companies (Recently, a skin was released in Fortnite through a partnership with Epic Games), major retail groups, and film development partners to expand the Brainrot Meme universe across entertainment and consumer products.

 

Mementum Lab represents and exclusively licenses over 80% of the original most famous character roster of the Italian Brainrot phenomenon, positioning the studio as the central hub for official partnerships and brand collaborations.

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If you are looking to obtain an official license for the Italian Brainrot movement, you are in the right place.

​We conduct due diligence on your behalf and work directly with the artists behind some of the most iconic memes for Gen Alpha and Gen Z.

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For portfolio access and licensing inquiries:
tungtungsahur@mementumlab.com

OUR PARTNERS

About Us


Mementum Lab is a collective of meme creators, artists, game designers, IP researchers, and lawyers working to protect and elevate internet-born culture. We are a creative studio and cultural IP accelerator specialized in digital-native content, viral formats, and next-generation storytelling.

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We believe fan content and viral creativity deserve more than visibility, they deserve fair recognition, legal protection, and a share of the value they generate.

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We turn online moments into structured IPs, ensuring creators don’t just spark the attention economy they own their part of it.

MEMENTUMLAB SAS

60 Rue Francois Ier,

75008 Paris, France

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© 2025 MementumLab

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